Welcome to TheStockroom! This week we’re speaking about innovation & globalisation as we talk about the evolving relationship between Jordan & SB!

We touch on Jordan’s evolving relationship with Africa, whether brands can do more to show up within the continent and if the Jordan 4 SB will stand the test of time?

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CHAPTERS

00:00 - Welcome to Episode 101 of TheStockroom

02:53 - What’s On Foot Today?

05:15 - What‘s On The Table? - Air Jordan 4 SB 4 Navy

08:30 - Kaws X Nike Launching A New Shoe?

10:15 - Jordan Pushed The Boundaries By Highlighting Skate Culture With Their Waffles & Cream Campaign

14:10 - Can Jordan & Other Brands Do More To Show Up In Nigeria & The Wider African Market?

27:16 - Could Jordan Brand & SB’s Relationship Lead To Innovation Across More Silhouettes Or Would They Be Overdoing It?

42:18 - Will The Jordan 4 SB Stand The Test Of Time?